I have been looking around for creative and innovative ways to market La Indulgenza even though the finished product is for the most part still on paper. A couple of weeks ago I was asked to take over a blog promoting Maltese culture. With an established average of 100 visits daily, this was an opportunity I could not pass up.
What if I created a story, a tale that takes place in Vittoriosa itself? The primary and most crucial part of the sell is the location, before one even starts thinking of marketing the house itself. Better still, why not have the main character live in the house itself? Involve local landmarks, familiar streets and places and you could eventually even get some tourism spin-off. Well, the story has to entice and enthuse before all of this happens but, in the meantime, I shall enjoy spinning the story and getting lost in the plot with its characters.
Ladies and gentlemen, and those undecided, I present to you the first episode of the serial Borgo. Enjoy
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